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Constant Contact Seminar

The Illinois SBDC/EDC is hosting another Constant Contact Seminar with presenter Steve Robinson. The seminar will be conducted on April 12, 2012 beginning at 8:30am and concluding at 11:30am.

Seminar Agenda

8am – Registration
8:30 am – 10:00 am – Supercharging Your Facebook Marketing
10:15 am – 11:30 am – Best practices in Event Marketing

To register: Call 217.378.8535 or email
Registration Cost: $25.00 per person

Session #1: Supercharging Your Facebook Marketing

It’s no secret that Facebook has become a huge part of how people interact with each other, share ideas and recommendations, and interact with the brands they like. But too many businesses aren’t seeing results from their Facebook marketing efforts because they are posting content without a plan for turning “fans” into customers and advocates.

In this seminar, you’ll learn:

  • Why Facebook is important to your business
  • The difference between posting and marketing on Facebook
  • Ten tips to drive more “likes,” more “shares,” and more business

Session #2: Best Practices in Event Marketing

Who does events? You do! Events are an integral part of how you market your small business or organization. From sales meetings to fundraisers to performing arts and online training seminars, events help you attract new customers and members. Moreover, events deepen existing relationships with customers and members, generating more revenue and long-term participation.

In this information-packed seminar I will show you how online event marketing tools offer everything you need to set up online registration and promote your events – easily, affordably, and professionally.

You’ll learn how to:

Plan – Professionally promote your event. Set up an ad-free event homepage, collect registration fees with secure payment processing, and keep registration open – online – for attendees to register at their convenience.
Track – Reduce repetitive tasks. Reduce the number of day-to-day “to-dos” with online event registration, reminders, invitations, a calendar, and event themes. Do more… but in minutes by managing all your promotions, registrations, and communications in one place.
Manage – Monitor and course-correct. Save money by taking the guesswork out of capturing attendance information. Use event tracking and reporting tools to plan for exact catering needs, room size, parking space…you name it!

You’ll have plenty of time to ask questions, share your experiences, and network with your peers. And you’ll leave this high-powered seminar with real-world insights and knowledge that you can put to work immediately, to help your business succeed. Don’t miss this revealing, exciting program that will change the way you manage your event.