News Room

Easton-Bell Sports Fact Sheets

Easton-Bell Sports

Easton-Bell Sports, Inc. is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Easton, Bell, Giro, Riddell, and Blackburn. Easton-Bell Sports’ products incorporate leading technology and designs and are used by professional athletes and enthusiasts alike. Headquartered in Van Nuys, Calif., the company has 32 facilities worldwide. More information is available at


With nearly 90 years in the sporting goods industry, Easton Sports has established itself as one of the world’s preeminent innovators, designers and manufacturers of sporting equipment.  Easton’s storied tradition began in 1922 when the company began developing archery equipment.

Since then it has revolutionized the sporting goods industry with the introduction of the first aluminum baseball bat, first high-performance one-piece composite hockey stick, and first two-piece composite baseball bat.  In 2010 Easton Lacrosse was launched, transforming the sporting goods industry once again.


It’s no coincidence that Bell is both the first name in speed and the first name in helmets.  Born in the 1950s California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition.  People wanted to drive fast… he corralled all the go-fast parts he could find into the world’s first speed shop.  They wanted to race … he built them race cars.  And when the need-for-speed started to reveal some grim realities, Roy did something about that too, and Bell Helmets was born.

Whether for auto racing, motorcycling or bicycling, Bell is synonymous with instilling confidence and enabling awesomeness.  Established 1954, proven ever since.


Founded in 1929, Riddell is a premier designer and developer of protective sports equipment and a recognized leader in helmet technology and innovation. One of Easton-Bell Sports Inc.’s most well-known brands and the Official Helmet of the NFL®, Riddell is the leading manufacturer of football helmets, shoulder pads and reconditioning services (cleaning, repairing, repainting and recertifying existing equipment).

Riddell equipment is now seen on football fields from coast-to-coast, protecting every level of player—from youth athletes to NFL professionals.


In 1985, industrial designer and rider Jim Gentes had a big idea.  And from a tiny garage nestled between the beaches of Santa Cruz and the pioneering spirit of Silicon Valley, Jim and some close friends shaped that idea into an innovation and a company that enabled riders to break free of conventional thinking.

To this day, everything we do at Giro is designed to enhance the connection between riders and the Ride.  We do this because we believe that riding is one of the best parts of living.  Whether you ride on snow or dirt, on pavement or rock-strewn trail, across town or out of bounds; the Ride is a way to cut loose and experience the power of freedom.